Powerful Strategies for Marketing Online
When it comes to marketing business online, understand that there are multiple strategies for marketing online. When used effectively, there are 3 in particular that have sky-rocketed the businesses of top internet entrepreneurs; and will also serve you well if you master these strategies for marketing.
I’m going to give you a brief overview of 3 powerful strategies when marketing blog online, as well as give you the benefits and challenges of each strategy, so that you can make a well informed decision when you do your due diligence and research marketing online for yourself.
What Is Cool About Marketing Online?
You may be wondering what is so cool about marketing online. Simply put, it’s the marketing of your product/service leveraging the power of the internet instead of running around passing out business cards and flyers around town. In today’s information age, more and more people are depending on the internet to get information. Whether it’s to solve a problem or buy something, more people are ‘shopping’ for their answers online. One of the benefits of marketing online is that the world is at your fingertips! What better place to find prospects for your business?
There Are So Many Strategies For Marketing Online. Which To Use?
There are many options when it comes to strategies for marketing online, but I will discuss 3 powerful strategies that anyone who plans on doing any type of online marketing for the long-term will come across at some point in his/her venture.
Note: Each strategy works, if you apply them correctly. It’s all about which one(s) work for you, based on your level of expertise and budget.
Power Strategies For Marketing Online: Video Marketing
One of the most powerful strategies for marketing online out there, video marketing is the closest thing you can get into creating a lasting connection with your prospects online. They can put a face and a voice to your name; so they will feel that they have a better sense of who you are as a person. Typically 1-2 minute long videos are all that’s needed, for attention spans of most people are very short these days.
Benefits of Video Marketing
-Search engines like videos. Videos of topics typically rank higher results than topics containing only text.
-Due to the advancements in technology, information flows faster than ever before and our attention spans are getting shorter. It is easier to catch someone’s attention using an effective video versus having them read a bunch of paragraphs.
Challenges of Video Marketing
-If you’re shy, or uncomfortable in front of the camera, it will show through the video; and you may not even be aware of any distracting mannerisms you display. You may be tempted to re-record your video more times than necessary, because you may feel that it isn’t quite perfect. The anxiety from trying to achieve “perfection” can make you less productive in the long run. Just remember, if you have great content to share, your prospects may not even notice or care of any fidgeting you may do in your video. Lead with value in your video, and you will be fine.