Competitor Keyword Search – The Ying to Search Volume’s Yang
If you’re building a keyword campaign, it’s wise to perform a competitor keyword search. Once you’ve paired this information with search volume for your keyword phrases, you know you’ve got a strong foundation for your campaign.
Why is it so important to pay attention to competitor keyword search?
Well, search volume alone only gives you half of the picture. You know that you’ve got a certain amount of people looking for information about that keyword phrase. However, the info you’re missing is how many other people know about the word’s search volume. And how many of them have already built pages or written articles that target the same keyword.
Competitor keyword search goes hand and hand with search volume.
Search volume and competitor keyword search are kind of like ying and yang, up and down, or east and west. One won’t do without the other.
Having both gives you a well-rounded, more holistic view of the keyword’s potential. What I mean by this is that you get a much clearer picture about your ability to rank for and ultimately profit from a keyword.
It doesn’t make sense to spend a lot of time marketing around a keyword with very little search volume because hardly anyone will see your content.
Nor does it make sense to build a keyword database around a keyword that is already very saturated with competition.
Here’s what you should aim to achieve with competitor keyword search.
- A keyword that is not saturated in the search engines.
- A keyword that shows commercial promise (Hint: analyzing your competitors can give you this info)
- A keyword that is not saturated in the article directories. Google wants new content from websites. If there are already a bunch of other articles about your keyword, this won’t entice the Google spiders.
There are some marketers that look at search volume alone. This is a BIG mistake. You can’t be fully effective with your campaigns if you only have half the picture.
It’s like playing tennis with half a racket. No matter how good you are at the game, you probably won’t hit very many tennis balls.
Yes, you could just go for the keywords with the big numbers using the logic that even if you get a fraction of that traffic, it’s worth it.